Vietnamese café chain Three O’Clock is set to expand into four South Asia markets after signing an exclusive regional franchise deal with India’s FranGlobal. FranGlobal plans to launch the 24-hour café chain in India in the first half of 2025, with subsequent expansions into Nepal, Sri Lanka, and Bangladesh in the pipeline. The goal is to have 100 stores in the region within the next decade.
Three O’Clock, known for its coffee and tea offerings, currently operates 10 outlets in Vietnam. The menu includes a variety of traditional and unconventional coffee and tea options, catering to young consumers. The chain is set to make its international debut in India in May 2025, with plans to target shopping centers and airports in major cities like Bangalore, Chennai, Hyderabad, Mumbai, and Delhi for further growth.
The deal with FranGlobal is seen as a strategic move to elevate Vietnamese coffee on the global stage. Several Vietnamese coffee chains have found success internationally, with brands like Highlands Coffee, Cộng Cà Phê, and Phuc Long Coffee & Tea expanding to various countries. FranGlobal, which already licenses various café brands, including Le Pain Quotidien and Peet’s Coffee, sees Three O’Clock as a valuable addition to its portfolio.
The growing interest in Vietnamese coffee chains abroad is evident, with plans for expansion into markets like Australia and Canada. With FranGlobal’s support, Three O’Clock is poised for success in South Asia and beyond.
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