Haider Ackermann, the new designer at Tom Ford, was recently interviewed about his transition into the role and the challenges and ambitions he faces in revitalizing the brand. After being approached by Tom Ford himself, Ackermann is on the verge of launching a new collection for Tom Ford for men and women. His goal is to redefine the brand for the post-Tom Ford era, moving the fashion show to Paris and changing the company headquarters.
Ackermann, known for his romantic and colorful aesthetic, is taking on the task of finding a balance between sensuality and sexuality, a challenge that he is embracing. Working closely with Mr. Ford, he is striving to honor the brand’s legacy while making it his own.
The Tom Ford brand, which was started only 20 years ago by Mr. Ford and his partner, has seen several changes in leadership over the years. After a tumultuous departure of the previous designer, Ackermann is stepping into a delicate situation but is determined to make the brand successful.
With a focus on growth in women’s wear, accessories, and the European market, Ackermann is looking to bring a new energy to Tom Ford and position it as a luxury brand that commands attention. Despite the challenges, Ackermann is confident in his ability to lead the brand into a new era and is looking forward to unveiling his vision at the upcoming fashion show.
Note: The image is for illustrative purposes only and is not the original image of the presented article.
