The Super Bowl 59 broadcast of the Philadelphia Eagles’ victory over the Kansas City Chiefs on Sunday night was a record-setting event for Fox Sports. The game drew a projected audience of 126 million viewers across various platforms, making it the most-watched Super Bowl of all time. This figure surpassed last year’s record of 123.7 million viewers. Despite the game being a blowout, the viewership remained steady throughout, peaking at 135.7 million viewers in the second quarter. Additionally, Tubi alone delivered 13.6 million viewers, contributing to the record-breaking streaming viewership numbers. The halftime show, headlined by Kendrick Lamar, is also projected to have drawn a significant audience of 131.2 million viewers.
The success of Super Bowl 59 can be attributed to the popularity of both participating teams, particularly the Chiefs, who have been consistent viewership draws in recent years. The momentum leading up to the game, fueled by the record-breaking AFC Championship Game between the Chiefs and Bills, also played a role. Despite the game being a blowout, the viewership numbers confirm that there is no “Chiefs fatigue” among viewers, at least for now. Overall, the event was a resounding success for Fox Sports, and the final Nielsen numbers are expected to slightly exceed the initial projection.
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