The 2025 Super Bowl promises not only an exciting game between the Philadelphia Eagles and the Kansas City Chiefs but also a showcase of big-budget commercials from some of the nation’s biggest advertisers. With ad prices reaching record highs, companies are aiming to attract more than 120 million viewers during the broadcast. Advertisers are investing heavily in creating commercials that will stand out and resonate with viewers to make their investments worthwhile.
This year’s commercials are expected to include a mix of beverage, snack, tech companies, and telcos, with a focus on AI and more pharmaceutical companies advertising. Some early released ads include Coors Light’s spot featuring sloths, Instacart’s ad uniting brand mascots, Häagen-Dazs’s debut commercial inspired by the “Fast & Furious” franchise, Hellmann’s mayonnaise reviving a classic film scene, Michelob Ultra’s competitive pickleball ad, Pringles summoning mustachioed men to bring back its chips, and Reese’s introducing their new Chocolate Lava Big Cup.
The commercials are already generating buzz ahead of the big game, with advertising publication DesignRush comparing Instacart’s ad to an “Avengers-like uniting of brand mascots.” These creative and entertaining commercials not only entertain viewers but also have the potential to boost sales, attract new customers, and create stronger brand loyalty. As viewers gear up for the Super Bowl, the excitement around the commercials is building, making it one of the most highly anticipated events of the year.
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