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Colorado legislation proposes allowing colleges to compensate athletes directly.


A new bill in Colorado is set to allow colleges and universities to pay student-athletes directly, building on the NCAA’s authorization of name, image, and likeness (NIL) payments in 2021. The bill, House Bill 1041, comes after a landmark decision in the House v. NCAA class-action lawsuit that allows schools to compensate their athletes directly. Senate President James Coleman and House sponsor Lesley Smith are leading the effort to pass the bill, which aims to level the playing field for Colorado universities compared to others that already allow direct payments to student-athletes.

The bill would enable colleges to bypass third-party organizations and pay athletes using funds from auxiliary sources like ticket sales and TV deals. This move could play a significant role in how student-athletes navigate the transfer portal and could lead to bidding wars among colleges for top talent. By allowing direct payments, lawmakers hope to ensure that all student-athletes, regardless of profile, can benefit from NIL opportunities.

The bill is scheduled for its first hearing in the House Education Committee and aims to have direct payments in place by the upcoming fall semester. Student-athletes at the University of Colorado have already been leveraging NIL opportunities through collectives, but the university is preparing to pay players directly in compliance with the new rules. With the bill’s passage, student-athletes in Colorado could see increased financial benefits from their athletic abilities.

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Photo credit www.denverpost.com

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