The European Court of Auditors (ECA) has reported progress in reducing unjustified geo-blocking practices in the EU, but is calling for more consistent enforcement of regulations and potential expansion to other sectors. Geo-blocking, which discriminates against customers based on their location, was supposed to be curtailed by a 2018 regulation. However, the ECA found that consumers are still facing obstacles when shopping online due to inconsistent enforcement of the rules across member states.
Penalties for violating the regulation vary widely, leading to disparities in consequences for non-compliance. The ECA warns that geo-blocking is still limiting consumer choices and causing frustration. The report also highlights challenges in the practical implementation of the rules, with many affected businesses unaware of available support.
Exemptions for certain sectors, such as audiovisual services, have also created contentious issues. While the European Commission is in discussions with the industry to improve access to content, the ECA recommends expanding the regulation’s scope to cover these services.
The Commission has welcomed the ECA report and acknowledges areas for improvement, including stronger enforcement mechanisms and potentially a legislative initiative to ensure more uniform consumer protection across the EU. The Commission will take the findings of the Court of Auditors into account in its future activities related to the Geo-blocking Regulation and its evaluation in 2025.
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