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The Reasons Behind TikTok Users Switching to ‘Red Note,’ a Chinese App


Manimatana Lee, a TikTok creator with nearly 10,000 followers, is among many Americans looking for alternatives to the popular app as the Supreme Court prepares to rule on a case that could lead to a ban due to national security concerns. Lee and others are downloading Xiaohongshu, a Chinese social media app that has gained popularity in the U.S.

Xiaohongshu, meaning “little red book” in Mandarin, has seen a surge in downloads in the U.S. after the TikTok ban threat. Many American users on Xiaohongshu have embraced the app despite its Chinese origins and have connected with Chinese users in ways they couldn’t on TikTok. Xiaohongshu users share short videos and text-based posts, fostering discussion on various topics.

TikTok, owned by ByteDance, has raised concerns among lawmakers about data privacy and the potential for spreading misinformation due to its ties to China. American creators on TikTok have filed a lawsuit against the government, and TikTok is covering their legal fees. The #TikTokrefugee hashtag has gained attention on Xiaohongshu, where American users are bonding over their common interest in the app.

Xiaohongshu, popular among women in their 20s and 30s, offers a platform for sharing information and engaging in discussions. As American users navigate the app, they are connecting with Chinese users and learning about urban safety, censorship, and other topics. While concerns about privacy persist, many American users are finding a sense of escape and community on Xiaohongshu.

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