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The 1970s Fitness Revolution: Jane Fonda, Yoga, and ‘Pumping Iron’


Jane Fonda revolutionized women’s fitness in the 1980s with her iconic workout videos, which helped launch the VHS industry and solidified the idea that exercise is crucial for healthy living. Fonda’s exercise empire began in 1979 with the opening of her first workout studio in Beverly Hills, which quickly became popular with celebrities and locals alike. Her classes, set to upbeat music and focused on cardio and resistance training, were a hit and led to the release of her best-selling workout book in 1981. The following year, Fonda released her first workout video on VHS, which quickly became the best-selling home video up to that point, selling over 850,000 copies in just three years. Fonda would go on to release 22 workout videos, collectively selling more than 17 million copies. Thanks to Fonda’s influence, America’s obsession with fitness and exercise transcended the gym and seeped into pop culture, with Olivia Newton John’s hit single “Physical” embodying the fitness craze of the time. Fonda’s impact on women’s fitness history is undeniable, as her contributions helped shape the fitness culture we know today. From the popularity of yoga to the rise of CrossFit and other exercise trends, Fonda’s legacy lives on, inspiring millions to take charge of their health and well-being through exercise.

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