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Visit Boulder Reports $23 Million Economic Impact from the 2024 BOLDERBoulder

BOLDERBoulder Race Boosts Local Economy Ahead of 45th Edition

Boulder, Colo. — As the countdown begins for the 45th annual BOLDERBoulder, recent insights reveal the significant economic impact generated by last year’s race. The event not only promotes community spirit but also significantly contributes to Boulder’s economy.

At the Embassy Suites in Boulder, assistant director of sales Bonnie Becker exemplifies the local engagement. A Colorado native, Becker is excited to participate in the race alongside her daughter. "It was a fantastic, family-friendly experience," she commented, highlighting activities like walking, running, and enjoying the slip-and-slide.

The economic ramifications of the race are noteworthy. Becker explained that the hotel partners with the event, hosting professional runners and VIP guests, resulting in nearly full occupancy. "It gives a snapshot of the race’s economic influence," she noted.

According to Karleen Lewis, director of marketing and communications at Visit Boulder, the 44th BOLDERBoulder generated an impressive $23 million in economic impact. This figure encompasses visitors who registered for the event, booked accommodations, and dined at local restaurants. Notably, this represents a $4.2 million increase from 2023. The race attracted approximately 87,000 visitors, including participants, their friends and families, and volunteers.

Denver7 proudly sponsors the BOLDERBoulder and invites enthusiasts to register for the 2025 race. As the iconic event approaches, it continues to showcase the vibrant community spirit of Boulder while providing substantial economic benefits.

With participation growing and local businesses thriving, the BOLDERBoulder stands as a testament to how sporting events can foster economic vitality and community connection.

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