Teagan Hickson ventured out to Walmart on Black Friday in Fort Wayne, Indiana, hoping to snag some holiday deals. Concerned about potential price hikes due to President-elect Donald Trump’s proposed tariffs, she carefully compared prices in-store with online options. Retailers like Walmart were offering a variety of discounts on items like air fryers and TVs. Meanwhile, some shoppers like Cristal Lopez were finding prices similar to last year as they prepared for the holiday season.
Despite expectations of increased online shopping, the National Retail Federation predicted a rise in the number of in-store shoppers this year. With a shorter timeframe between Thanksgiving and Christmas, consumers are more likely to make spontaneous purchases in search of good deals. Shoppers like Evelyn Contre and John Dillard were on the hunt for discounted clothing and home goods, taking advantage of Black Friday sales.
Target, Macy’s, and other retailers slashed prices on items ranging from TVs to toys in an effort to lure in customers. However, some shoppers like Hoss Moss noted that Black Friday is not what it used to be, as prices for groceries and clothing have increased. Despite this, many consumers are still planning to spend thousands of dollars on holiday gifts.
As the holiday shopping season gets into full swing, it remains to be seen how consumers will navigate the mix of online and in-store options to find the best deals on their holiday shopping lists.
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