Nike has secured an exclusive deal with both the NBA and the WNBA to provide on-court uniforms and licensed apparel for the next 12 seasons. The agreement extends the 2015 deal that made Nike the on-court outfitter for the leagues. In addition to retaining the rights to manufacture uniforms and apparel, Nike will also be making new investments in the WNBA.
The partnership aims to enhance opportunities for development in girls and women’s basketball, as well as drive more on-court development for young players at all levels of the sport. Nike will be increasing its presence at all-star and draft events, further solidifying its connection to the basketball community.
NBA Commissioner Adam Silver expressed the significance of Nike’s involvement in the growth and innovation of the sport, emphasizing the expanded partnership’s ability to create more opportunities for players and fans to engage with the NBA and WNBA. WNBA Commissioner Cathy Engelbert echoed this sentiment, highlighting Nike’s commitment to the development of girls and women in basketball.
With a focus on youth basketball, the collaboration between Nike and the NBA and WNBA is poised to have a positive impact on the future of the sport, providing aspiring players with the resources and support they need to excel. This long-term partnership signifies a strong commitment from Nike to continue its support of basketball at all levels.
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